Before Google arrived, Lycos and Yahoo had search engine directories. Their default page would just have a heap of different listings of different categories. You'd click and say, right, I'm interested in health and you'd click that.
I'm interested in physio and you'd click that and you'd drill deeper into the site. Then it would just have a list of businesses and websites and things like that. That's what a directory is.
Those directories, once Google came around, pretty much went the way of the dodo. They're not actually that helpful for us as searchers because we just type into Google what it is that we want to have found or what it is that we would like to find. But these search engine directories still exist and they represent a good linking opportunity for you to be certain that we build links back to the site.
So one of the first things that I do is when I work with a client, I'll submit to about three hundred directories. We use a service called Directory Maximizer. By the way, we have come up with a Directory Maximizer review which could be helpful for you. You pay about 16c per submission. So it's quite a cheap service. The benefit of building these back links using this directory method is we're going to build a whole lot of back links to the website with the URL as the anchor text.
When you build links back to the site, we wish to ensure that we build it naturally, and a few people will link to our website with urls, some people will link with categorical words that we're making an attempt to rank for and some people will link with click here . By using the directories online, there are a heap of different internet sites such as DMOZ.
This is one of the more well known directories and I don't think List Maximizer submits to this one because there's a bit more of a manual process required. There are the primary top tier categories and then you can just keep drilling deeper and further into the site before we are given a listing of internet sites.
There are a whole host of directories like that across the internet that we can build links back to our website. This particular DMOZ is linking back to the websites with the name of the company. A lot of the other directories will just be linking to the URL of your website. So I use the directories for our SEO services site for one you'll be linking back just to your home page with the URL. You're not going to get as much, it's not an authority. These are lower quality links and the reason we do it is because we want to make it look natural. So we're building links from a good variety of sources.
These 300 sites of search engine directories, they are actually set up for precisely what I'm talking about, in opposition to expecting any punter to just simply go to that index site and look for something. If you visit them they look human friendly but they don't do very well in the search sites. The odds of somebody going there and using it are slim to none.
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